In a revolutionary move in Asian television in the UK, MAX MIX becomes VIEWASIA - a new bouquet of seven channels with Sony TV Asia & B4U Movies entering an amazing arena of entertainment. The other movers are Aaj Tak, ARY Digital, MAX, SAB and Sahara One. For the audiences, it means variety, quality and innovation in terms of TV viewing.
And yes! Value for money. The VIEWASIA subscription package price for seven channels is just £17.99 for new subscribers (a saving of almost half the previous subscription price - MAX MIX was £14.99 and SonyB4U was £13.99, totaling a previous price of £28.98).
Neeraj Arora, EVP Head International Business, SonyTV Asia, said: “VIEWASIA means we are committed to providing the kind of programmes the Asian audiences really enjoy watching.”
Sunil Rohra, CEO of B4U said: “With our vast Bollywood collection of old and new films, we are confidant viewers will have an unrivalled combination of movies and various other programmes.”
A mover and a shaker in the Asian TV world, Sony Entertainment Television Asia (SET Asia) has been widely popular as the most exciting channel. It offers its viewers a distinctive blend of entertainment programmes 24 hours a day including news, music, dramas, comedy, Bollywood films and events.
Aaj Tak is India’s top Hindi news channel and has won Best News Channel award for 8 years in a row. It is renowned for its unique style of passionate reporting and courageous coverage of events.
B4U Movies has now become a household name worldwide. It not only showcases the past and present films but also party news, starry gossip, film reviews and interviews.
MAX is a leading Bollywood channel. With the screening of such classics as Mughal–E-Azam, Muquaddar ka Sikander etc. and the first to screen today’s box-office hits like Singh is King, Om Shanti Om etc., MAX continues to bring big screen magic to the small.
SAB is the first pure standalone comedy-based Indian channel, which offers fresh and relevant mix of programming.
Sahara One has a fine line-up of fiction and non-fiction shows, mega events, children’s and lifestyle programmes.
ARY Digital is a Urdu channel which provides interactive entertainment that can be watched by the entire family. It also broadcasts live all cricket matches played by India (BCCI) and Pakistan (PCB) in their home countries.
VIEWASIA is all set to invade the drawing rooms of British audiences, and for whom the TV experience will never be the same again.
VIEWASIA is on UK Sky digital. Prices start from just £9.99 per month with no annual contract. For more information call 08448 55 22 22.